In the early days, the company used Swiss looms, also known as Schiffli embroidery machines, to manufacture Swiss lace, which was popular for ladies clothing, linens, and many other applications.The company prospered, but Swiss-style lace fell out of fashion in the 1930s. During this period, The Chicago Embroidery company was asked to stitch designs on men’s socks, however no one knew how do to this because the sock had to be stitched after it was made and the power looms could not make a design without stitching the sock closed. The company met this challenge by creating a special holder for the socks that allowed the power looms to stitch a design without ruining the sock and in 1938, The Chicago Embroidery Company was granted a U.S. patent for a specialized hose embroidery machine.